www.mnfilmtv.org

Lucinda has been a member of the Minnesota production community for 20 years, first as a freelance writer/producer and then in creative and management positions for Blue Earth Pictures, Inc. a Minneapolis-based production company. For the last three years, she has led Minnesota’s film commission as its executive director, charged with building and promoting the state’s moving image industry as a force for economic growth.

Lucinda is a past board chair of the St. Paul Chapter of the American Red Cross and past president of the Minnesota Chapter of the International Television Association. She holds a bachelor’s degree from the Honors College at Michigan State University and was awarded the Herbert Berridge Elliston Fellowship while studying for her M.A. in Broadcast Journalism from the University of Minnesota.

 

www.punkmarketing.com

Richard is an oft-quoted source to media and other influential types on topics regarding the future of this crazed world and the author of 2011: Trendspotting from McGraw-Hill. Also the CEO of RLM PR, one of the only independent PR firms that’s actually fun to work with, Laermer is the best-selling author of Punk Marketing, in addition to the perennial PR handbook Full Frontal PR and 2002’s TrendSpotting (plus others). He is widely sought as a speaker and media trainer, has co-hosted TLC’s cult TV show Taking Care of Business, and has a following as commentator for Public Radio’s Marketplace program. Richard is now a featured writer on HuffingtonPost at www.huffingtonpost.com/richard-laermer. His BadPitchBlog (BadRelease.com), with Kevin Dugan, is the industry’s watchdog and a recipient of PRSA’s Bronze Anvil Medal for Best Blog. He is the man behind Unspun Radio, available on iTunes and celestial radio stations, and the host of brand new trend-a-day site Laermer.com.

Previously a journalist for many years, Richard’s work has been featured in the New York Times, New York Daily News, Reuters, USA Today, New York magazine, Saturday Review, New York Observer, Us, Interview, Crain’s NY, New York Post, Chicago Tribune, Chief Executive, Soho Weekly News, Editor & Publisher, and others (all over the journalism map). Richard was, in a previous existence, the director of public affairs for Columbia Business School, where he used his "bullet-theory" campaign of getting boatloads of distinct stories into the news at once to help the School reach the $75 million mark in a $100 million capital financing drive within seven months. Within six months' time its Dean had become a major education spokesperson and Richard's initiatives were talk of national business media.

 

 

Barbara joined Best Buy in 2007 as Senior Director, Customer R&D where she drove the discovery, design and development of new business and customer growth initiatives for the retailer. In early 2008, Barbara transitioned to the role of Senior Marketing Director, Growth Initiatives where she developed and led the Marketing capability’s growth plan through Trend, New Categories, New Experiences and New Formats, as well as opportunities with the underserved segments of Women and Youth. Recently, Barbara has assumed the role of Senior Marketing Director, Brand Strategy. In this newly created position, Barbara will drive the Best Buy brand’s overall brand building, marketing and communication initiatives.

Prior to Best Buy, Barbara was Group Marketing Director at Johnson & Johnson Consumer Products in NJ, where she led global new product development for the AVEENO® Skin Care franchise. Classically trained in Brand and General Management, she has over 10 years experience leading core business and new product/innovation teams throughout her career at several Fortune 500 companies including Microsoft, J&J, Bristol-Myers Squibb Consumer Products and General Mills.

Barbara received her MBA in Marketing and International Business from the Stern School of Business at NYU in Manhattan and the Melbourne Business School in Melbourne, Australia. She is an Adjunct Professor of Marketing, serves on the Advisory Board of Directors for Junior Achievement of the Upper Midwest, and is a five-time marathoner.

 

John Moore is a seasoned marketing expert. The author of TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture and intimately involved with Starbucks' epic growth from a single coffee shop to an American icon, Moore has helped transform the way businesses look at marketing and branding. He continued his out-of-the-box marketing ways as the director of national marketing for Whole Foods Market. Today, Moore leads Brand Autopsy, a marketing firm which consults with businesses aspiring to become endearing and enduring brands.

 

Denise is a Google veteran, having worked at the company since early 2003. She has recently assumed the role of leading the sales efforts for Google’s Display products in the Central Region. In this role, Denise and her team will work with marketers and their agencies to develop innovative programs across the YouTube and Display platforms. Prior to this role, Denise was Group Manager of CPG Accounts at Google, where she was responsible for developing and managing relationships with consumer packaged goods companies. Her first position at Google was Head of Automotive. As Head of Automotive, she developed the overall automotive sales strategy for the national advertising sales team.

Prior to Google, Denise was a VP of National Sales for Cars.com at Classified Ventures. In that role, she managed the sales and operations for all national sales at Cars.com. Prior to Cars.com, Denise worked for MTV Networks in a variety of roles, including research, sales planning and sales. She began her career as a media planner at BBDO in Chicago, working with clients Wrigley Gum and Dodge Dealer Associations.

Denise has a B.S. in Advertising from the University of Illinois, and a Masters in Finance and Marketing from the Kellogg School of Management, at Northwestern.

 

 

www.launchforce.com

Dave is the founder and “Big Daddy” of WonderGroup, the largest independent U.S. agency specializing in marketing and advertising to today’s moms and their kids. After serving as the President of WonderGroup for the past ten years, Dave has moved over to take the Presidential reigns of WonderGroup’s LaunchForce Division—a premier innovation consultancy whose clients include: Kellogg’s, Purina, Sara-Lee, Nestle’s, ConAgra, Kao Brands, Anheuser Busch, Tate & Lyle, Novartis Pharmaceuticals, PNC Bank and others.

Dave has spent the past 30 years immersed in youth and family marketing and new product development, advising some of the country’s top corporations. He is an AMA Gold Effie Winner for this work in marketing the #1 leisure product of the ‘90’s, the SuperSoaker.

Dave has also spoken at or chaired dozens of conferences on youth marketing, marketing to moms and new products and services marketing. He has keynoted conferences in Canada, London, Paris, Singapore, Australia, Netherlands, and just recently, Brazil. Dave is a sought after expert by the national and international media and is an author of The Great Tween Buying Machine, Marketing to the New SuperConsumer—Mom & Kid and the soon to be released Market Smart Design (HarperCollins) and Innovation—Myths and Mythstakes (Paramount).

 

Dr. Long has more than 25 years of experience as a marketer, consultant, and educator.  He has worked for companies, agencies, and consulting firms in the Twin Cities and Southern California and in industries ranging from fast food to medical devices.  For more than a dozen years, he has taught marketing, leadership and related courses at the University of St. Thomas and the University of Minnesota, among others.

He currently leads a team of more than 20 individuals in the executive education and professional development division in the Opus College of Business at the University of St. Thomas, where he combines his interests in marketing and leadership development.

 

Phil Myers is the co-author of the best-selling book Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs.  He is a frequent speaker and consultant in the area of Tuned In Leadership Strategies.  Before joining Pragmatic Marketing, Phil led three technology start-ups through initial public offerings into $100M+ businesses and launched seven products to market that became category leaders. Phil is widely regarded in the industry for his strategic marketing expertise and ability to develop high-quality management teams across Development, Sales, and Marketing organizations. He is a frequent speaker at conferences and symposiums, and serves as a board member for several hi-tech companies and associations.

Pragmatic Marketing - Secrets of Tuned in Leaders (pdf)

Pragmatic Marketing - Tuned in Process (pdf)

www.pragmaticmarketing.com

http://www.tunedinblog.com

http://abcnews.go.com/video/playerIndex?id=5360065

http://www.foxbusiness.com/video/index.html?referral
Object=2172214

 

Josh's online marketing experience is older than Google... by two weeks. He started his agency career focused on affiliate marketing and online advertising and as the online marketing industry evolved his career changed with it. In the early part of the decade paid search programs were the big thing, followed by email marketing and search optimization. Web analytics was next and the newest tactic on the blog is social media. Today Josh consults with companies on how to best use the web as a marketing channel, implementing, measuring and optimizing each part of the strategy to achieve maximum results.

 

With more than five years of experience in online marketing as a consultant and within corporations, Rynchek’s expertise includes email marketing, search engine optimization (SEO), Web design, Web site analytics, pay per click advertising and Web site maintenance. His background is also filled with traditional marketing experience, including print media and signage.

 

Brian advises clients on which of the many new media channels they should be using to accomplish their objectives and how those channels can best integrate with their offline initiatives. He has a special interest in online communities, podcasting and other forms of direct distribution of special interest content, along with email marketing. Spend too much time around him and he's sure to offer up why he feels email should not be called "direct marketing" and how people who use Twitter to update their Facebook status are inherently lazy.

 

Paul Isakson leads strategic thinking for developing progressive ideas and content for clients, in order to build strong brands for the future. He helps both clients and internal teams to better understand and navigate the ever-changing consumer and media landscapes, fostering communication, inspiring creative solutions, and growing business.

Paul’s background includes time at Sukle Advertising & Design, where he was responsible for leading strategy and planning for all clients, including Denver Water, Gates Corporation, and Noodles & Company. Before that, Paul worked as Account Director at the Integer Group. In this role, he provided strategic thought leadership for clients’ short- and long-term business needs and also supervised the development of marketing and creative strategic plans for brands such as Molson and Coors.

 

Jennifer Kemp is a bi-lingual, multi-channel interactive marketing strategist and business leader with more than 17 years of experience leading transformation-focused digital initiatives. Highly experienced in leveraging relevant emerging trends and technologies to enhance customer experience, drive brand loyalty and increase revenues.

A blend of marketer and technologist with a hard-core focus on social anthropology and global trends, Kemp provides thought leadership and strategic insights into how digital innovation is driving change in the way people consume media and interact with brands today.

 

2008 marks the beginning of Beth’s 31st year as the Principal of The TCI Group. She has built her reputation as a world-class marketing researcher and recently received the industry’s highest certification, PRC (Professional Research Certification at the Expert Level). Beth is responsible for the total operations of the business, and also serves as a trusted advisor for clients. Beth is driven by a life quest to make a meaningful contribution and turn ideas into action-yielding results. As a strategic partner, Beth makes substantial contributions to each client's bottom line. Her clients entrust her to pull all of the pertinent information together and bring it to life so that they can make better decisions now and into the future.

 

More information to come

 

More information to come

 

Adam is the best lifestyle brand social web strategy consultant in the U.S. and is the first strategist to develop a holistic social media analytics model. He has consulted with over 50 consumer and tech brands, including Obama Girl, The City of San Francisco, Mighty Leaf Tea, Inconvenient Youth (social network based on The Inconvenient Truth), Timbuk2 and dozens of others. He's authored the eBook There Is No Secret Sauce and is currently at work on a social media law book.

Gino Giovannelli is a proven leader in the Interactive space and comes out of Carlson Companies, where he served as Vice President of Carlson Interactive.  During his tenure at Carlson, Giovannelli was responsible for the online success of Radisson Hotels & Resorts, Country Inn & Suites,  TGI Fridays, Regent Seven Seas Cruises and Carlson Wagonlit Travel.  He knows first-hand the value of creating award winning websites that truly deliver on customer needs and maximize business results.

 

www.sensorylogic.com

Dan is a recognized authority on the role of emotions and body language through his extensive experience in working with Fortune 500 companies and has intrigued and informed audiences worldwide. In September 2008 Dan released his third book, Face Time: How the 2008 Presidential Race Reveals the Importance of Being ON-EMOTION in Politics, Business and in Life. During the past year, Dan has offered analysis to various media outlets including CNN, FOX and MSNBC regarding the 2008 Presidential Race. His fast-paced, innovative presentation style is guaranteed to enlighten and entertain!

Taking an Emotional Audit of Rodeo Drive (pdf)

Facial Expressions: Expert Clemens Seemed More Nervous than McNamee (pdf)

http://www.youtube.com/watch?v=9OTHUCfs7-4

http://www.youtube.com/watch?v=PIArwmv8AaY

http://www.youtube.com/watch?v=jRwIn4ZeJ5A

 

Heather specializes in brand-centric public relations and strategic consumer marketing. Her passion lies in telling each organization’s story and helping to shape brand perceptions of each company’s product and/or service in the minds of consumers. Heather has more than six years of experience handling the coordination and implementation of product launches, strategic communications programs, events and marketing/brand management initiatives.
Prior to joining Weber Shandwick, Heather served as Brand Public Relations Director at Maccabee Group. She has received a number of awards for her work including the RACie “Innovative Marketing Campaign of the Year” for OfficeMax’s “World’s Largest Rubberband Ball,” the Promo Interactive Marketing Award for Interactive Viral Promotion for OfficeMax’s “ElfYourself” and the Halo Silver Award for Special Event of the Year for OfficeMax’s “A Day Made Better.”

Heather is an accredited member of the Public Relations Society of America (PRSA) and very active in the Minneapolis chapter’s activities. Heather is also the founder and co-chair of the Alphabet Bash, Minnesota’s marketing, communications, public relations and advertising communities premier networking event.

 

Called “the Class Act of the local public relations cult” by Format magazine, a “creativity guru” by the Minneapolis Star Tribune, and “always alert to offbeat angles” by the Wall Street Journal, Paul has 30 years of PR, corporate communications and event marketing experience with such brands as 3M, Hormel, General Mills, Pitney Bowes, OfficeMax, NordicTrack, Hazelden, M & M/Mars Chocolate, Marshall Fields, Thomson Reuters and Cirque de Soleil. Winner of the Chicago Publicity Club’s Creativity Award, Maccabee co-founded the Minneapolis brand public relations agency which carved Jesse Ventura out of 5,000 pounds of Kemps ice Cream, engaged Dueling Elvis Presley impersonators for M & M/Mars Chocolate, employed Pet Psychics to read the minds of cats and dogs for PETCO stores, sent America’s #1 Groucho Marx tribute artist on a media tour for Malt-O-Meal Cereal, created the swashbuckling Don Chili swordsman for Lloyd’s Barbeque, and unveiled the World’s Largest Rubberband Ball (breaking a Guinness World Record) for OfficeMax. Most recently, Maccabee Group won the Silver Halo Cause Marketing Campaign of the Year award for its 1,000-school “A Day Made Better” blitz and the Promo Interactive Viral Campaign of the Year for their ElfYourself publicity campaign, both for OfficeMax.

 

dik has led green efforts in his own company, the printing industry, and in community conversations about becoming green. In the printing industry for over 30 years, dik leads sales and marketing efforts at Bolger, and is active throughout the community. He regularly presents to groups on environmental impacts.

 

Steve has spent the past 24 years in the market research industry delivering consumer insights to his clients, who have ranged from the automotive industry, to financial services, consumer packaged goods and most recently, retailers. A Vice President in the Retail Sector at TNS, Steve supports a wide range of retailing clients and works closely with the teams and consultants at TNS to provide insights and actionable recommendations on research projects.

Steve has been with several research firms over the years, including Opinion Research Corporation, Greenfield Online and MORPACE International.  He has been at TNS since 2004, working with a variety of clients in the retail space and partnering with TNS’ recent acquisitions such as Retail Forward and Sorensen to deliver retail and shopper insights.  While his “green” efforts to date have revolved around recycling at home, it is obvious to him that “Green Marketing” and the concept of sustainability have become hot issues, particularly with some of his retail clients.  He looks forward to sharing some of the insights that TNS has gathered in their study on this subject, called “Global Shades of Green”, and will discuss the segmentation scheme that TNS developed and has partnered with IRI to provide to their clients.

 

Shawn's career spans 20 years of experience in data warehousing, business intelligence, and analysis. Throughout, Shawn has been focused in the financial services industry. Starting out as a data analyst in bond portfolio management, Shawn has held positions at Marquette Financial Services, Watson Wyatt, Allianz Investor Services and RBC Wealth Management.

RBC Wealth Management, the seventh largest U.S. full service brokerage firm, headquartered out of Minneapolis, a subsidiary of RBC (Royal Bank of Canada). RBC Wealth Management employees 1,770 financial consultants and over 6,000 employees. The Marketing Research department at RBC Wealth Management conducts both qualitative and quantitative analysis.

 

 

David combines more than 10 years of "traditional" public relations experience with an expert knowledge of social media, programming and Web design to integrate strategic digital tactics into public relations campaigns. As senior vice president and team leader within Weber Shandwick’s national Interactive and Social Media Group, David oversees a group of designers/programmers for the Minneapolis office, servicing top clients such as The U.S. Army, The U.S. Census, The Internal Revenue Service, Honeywell, Federal Reserve Bank, Microsoft, General Motors and dozens more. Work for his clients includes social media strategy and campaigns, blog outreach and development, social networking, Web sites, mobile messaging, podcasting, eNewsletters, video editing and streaming, Internet Press Kits, viral emails, text messaging campaigns and more. It is the simultaneous expertise of both public relations and technology that allows David to lead powerful and effective campaigns for his clients.

David’s interactive work has garnered dozens of awards in the industry, including five nominations for PR WEEK's Innovation of the Year since 2002. In 2001, David led a corporate training program on interactive public relations for global Weber Shandwick staff. Before his Web relations role, David worked in Weber Shandwick's Investor Relations / Tech group, representing technology clients Best Buy, ADC and Siemens. Prior to this, David spent two years in Weber Shandwick's consumer practice group where he led the Microsoft Gaming Hardware and Microsoft PC Speaker accounts. Before joining the agency, David spent seven years as a freelance writer for multiple trade magazines, local weekly newsprint publications and several music journals and two years conducting media relations for a local record company.

 

Recognized as a pioneer of disciplined strategy implementation, Scott's previous corporate career spanned both large and small companies including marketing leaders General Mills, ConAgra and Pillsbury.  In his new book, Strategy Activation: How to Turn Your Vision into Marketplace Success, he introduces a bold, new technique that helps companies keep the promises they make to their customers.

 

www.iconoculture.com

Entitlement expert. Tween spirit. 20something at heart. Nancy Robinson is Iconoculture’s lead expert on Millennials, Gen We and the parents who love them. From baby geniuses to bloggers, social networks to niche influencers, she helps marketers understand how Millennials’ passions and pursuits are driving change across the cultural landscape…and why they can’t be ignored. A 20-year veteran on the pop culture beat, she’s worked with 80% of Iconoculture clients on everything from product development to recruitment.

Nancy says…

Watch these trends: Early nesters, niche-powered influencers, free-form play, long-view parenting

Know these buzzwords: Unconventionals, passive obesity, moofing

 

www.iconoculture.com

Snarky cultural commentator. Witty editorial contributor. Katie Anderson is a self-made expert on general pop culture, media and entertainment and light tech-y stuff (read: gadgets and gizmos), with insider insight into Millennial and Gen We markets. A freelance journo, rogue pop blogger and self-proclaimed “bad TV junkie/celeb gossip fiend,” Katie helps clients understand specific consumer segmenting and cultural observations as they relate to Iconoculture methodology and large-scale cross-category trends. Her latest and greatest Iconoculture projects include the Brand Authenticity and Viral Video POVs and Cultural Zeitgeist (“A Centerless World”).

Katie says…

Watch these trends: Millennials growing up and changing the world (seriously), mobile tech takeovers, passionate niche diggers

Know these buzzwords: Obamamania, active gaming, cheap-chic fashion